Back in 2007, some of us may remember when H&M collaborated with Madonna to design a line of clothing. It seems that the tables have turned some since H&M decided to hire her ex, Guy Ritchie, to direct this short film for the David Beckham Bodywear collection. The short film features David Beckham, as himself, in a series of unfortunate events that he faces wearing only his underwear. In this video, H&M and Guy Ritchie were able to transform Beckham picking his wedgie into pure sexiness.
This father-of-four shows off his sexy tattoos and athletic physique when the Range Rover takes off with his robe. He turns around and the dog shuts the door to the house. This leaves him standing outside in nothing but his underwear. With no other choice, Beckham takes off after his wife to get the robe back.
We see him running through many obstacles including swimming in a pool at some luxury home. He comes out of the pool soaking wet, but still in those undies. Throughout the entire video, we do get to see two close-ups of his backside as he adjusts it. This could be the sexiest wedgie in an advertisement ever.
The video can be found on his YouTube channel. Uploaded on Feb. 6, the short commercial has received over 75k views. As of Feb. 2, David Beckham Bodywear is available for purchase in select H&M stores. To find out where click here.
He has also taken over H&M's Twitter account. Beckham will be answering questions using the hashtag #AskBeckham that are directed to @HM.