Just yesterday PETA has launched a new campaign featuring musician Dave Navarro. The new ad featuring the Jane's Addiction guitarist bears the slogan 'Animal Testing Kills: Choose Cruelty-Free.' Celebrity photographer Joseph Cultice has captured the image of a naked Dave Navarro with bloody eyes and what looks like burned and bloody patches of skin.
This is the second campaign Dave Navarro has done with PETA. His first collaboration was an anti-fur campaign with the slogan 'Ink, Not Mink.' Navarro is passionate about animal testing and choosing cruelty-free. In an interview with PETA he expressed his views on animal testing for cosmetics as animals being tortured in the name of vanity.
Many people may not realize the cruel and torturous process that animals are subjected to in animal testing. The Draize Test is a process where animals are restrained as toxic chemicals are dripped directly into their eyes or skin exposed by being cut or shaved. Animals are forced to ingest toxic chemicals that eat away at their insides. The animals are not given anything for their pain and are forced to endure the suffering.
Companies such as Paul Mitchell, NYX Cosmetics, Lush, The Body Shop, E.L.F and many others have offered the world quality cosmetics, hair care and bath and body products without subjecting animals to torture. Household cleaning products created without animal testing are available from companies including Seventh Generation and Method. These companies as well as many others have proven that animal testing is an unnecessary archaic procedure. With so many wonderful cruelty-free products available is it necessary to purchase a mascara that was created through a rabbit's pain and suffering?
Israel has officially banned cosmetics and household cleaning products tested on animals. The European Union will also enforce a ban of animal tested products effective this March. Will the United States ever catch on?