Dating and matchmaking in the 20th Century was often a full day's event with planning, hair salons and bodily floral arrangements. But in the fast-paced 21st Century, there's little time for romance, let alone time for long, drawn-out courtships. Our busy world has reduced our love possibilities to internet dating and singles meet-ups
The 2 billion dollar dating industry continues to grow globally and even though Match.com continues to snap up smaller competitors to the tune of over 713 million for parent company IAC (Interactive Corp), there is plenty of revenue left for new matchmakers.
The trend is moving toward apps. With the younger generations always on the go and using their mobile devices more than their computers, software developers turned their creativity to developing dating apps. Love on the run through apps. They are being downloaded by love-seekers everywhere and are easily used anywhere.
"Everything is about convenience, fun and privacy these days, even dating," states Jason Sherman, Instamour founder. "We developed Instamour so that the sign up process takes less than a minute through email and only one click with Facebook. Plus users create video profiles and get a much better idea of personality and chemistry than through static photos." Sherman adds, "And as for the privacy factor, Instamour has zero tolerance for harassment or spam."
Dating online can be a risky business, as we've all read in the news. People falsify their personal details and post old photos. Misrepresentations have become common. Those who have used the more traditional online dating sites have bittersweet stories that often sound like horror shows.
Video profiles give participants a more realistic view of one another. It's technologically the next step. Seeing the potential date moving and talking adds a whole new level of integrity to the mix.
These are the newest dating apps to watch as they take on the dating world by storm:
Instamour: Sherman describes his app: "Imagine if you merged Instagram with Facebook and YouTube along with a dash of OkCupid." We think he's right. With a fast signup process, profile photo and a super short intro, the user is on their way to romance within minutes. Eight-second videos are merged with others so the user can see up to 100 people in 30-minutes. See who touches your heart and if you touch back, a connection can be made.
Tinder - Iphone or Android based, Tinder shows a head shot of another Tinder member who is geographically nearby. A simple swipe to the right if interested or to the left if you aren't. If both users are mutually interested, a chat box opens. This app has a reputation for hook-ups and romantic rendezvous more than long term dating, however it is used by all types and ages.
Pure - Not so Pure. This app is truly for a one-night hook up. This is planning to be an invitation-only app. Upload your information and find your hunka hunka burnin' love for the night. But beware - if you find a match, you are expected to put out the goods. It's the purpose of the app and although it sounds a bit sleazy and provocative, it does meet a demand.
Coffee Meets Bagel - Coffee Meets Bagel sends out daily matches - today's bagel, if you will. The user '"likes" or "passes". The matches are usually a friend of a Facebook friend so the app uses the 6-degrees of separation logic. If there is a match, a normal date can ensue. No hook-ups expected and nothing too out there. CMB is actually the slowest paced of the group.
The future of dating is anyone's guess. We could end up in love machines, the way Woody Allen predicted in his 1972 film, "Everything You Wanted To Know About Sex". All we know for sure is that matchmaking methods will always make it to the top of revenue chains. Love will never go out of fashion.