In the movie Shallow Hal, Jack Black's character is unknowingly hypnotized into only seeing physical manifestations of a person's inner beauty. He then meets a beautiful, thin blonde named Rosemary. At least that's what he thinks. It's not until later, when his hypnosis is broken, that he realizes the woman he has fallen for is actually obese.
Twine is kind of like that.
The free dating app blurs out user photos and instead pairs them based on things like location, age, and common interests. Once two users begin chatting, they are given the option to "reveal themselves" to the other person by un-blurring their photo.
“Other dating apps are superficial: you’re judging the person too quickly based on looks and not getting into a conversation,” says Rohit Signal, one of the founders of Twine. “That superficial matching is not resulting in long-term relationships.”
There's certainly some truth to Signal's comment, however, it's difficult to deny the role that physical attraction plays in relationships. In a recent survey conducted by Harris Interactive, 78% of men and women ranked physical attraction as being "very important" to them in long-term relationships. Hell, even Tinder -- a dating app based solely on physical attraction -- claims it has led to at least 50 marriage proposals.
Twine's success certainly remains to be seen, however, the app's unconventional approach may solve a criticism of digital dating that others have not: that women are inundated with messages, often leaving men to feel ignored. Twine's photo blurring feature also lends itself to greater privacy for users, which can be especially appealing to women who are concerned about their safety.
The app, which is free to download for Android and iOS users, has gained 100,000 members since launching last month.