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Dating app Hinge launches in L.A.

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Looking for an alternative to Tinder? Dating app Hinge just announced its service is available today for singles in L.A.

Most of us who have dated here find that L.A. can be a difficult place to meet people. But Hinge did its own survey among residents and found (surprise!) that it's true - 64% agree that it's harder to meet people here than in other cities. And 54% of people outside of L.A. agree that it's a harder place to meet people than in other major U.S. cities.

Of course, this is where Hinge comes in to help.

Like Tinder, you sign up with Hinge using your Facebook account. The difference is that the matches are curated for you, based on your network of friends and your interests and not your GPS. The focus is on social and not physical proximity. Hinge also provides an introduction.

There is a limit of fifteen matches per day when you use Hinge so you don't go through all of your friends-of-friends in a matter of minutes.

One of the benefits Hinge touts is that the people you meet are based on your network of friends, which means there is a little more accountability than with random people you meet at bars or through online dating sites. They are less likely to lie about things like age and relationship status because you are connected through friends - you're not total strangers. It's better for them if they don't behave badly.

Apparently daters in L.A. are ready for a change. Seventy percent of single, young professionals would like to meet their dates through friends rather than online, and over 5,000 people have asked to be notified about Hinge's launch in L.A.

Hinge is based in NYC and is also live in D.C., Boston, Chicago, San Francisco, Philadelphia, Atlanta, Dallas and now LA.

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