When Harold Brasington saw a cotton field in Darlington, South Carolina back in the late 1940s, he saw more than just dirt – he saw a race track. Darlington Raceway, which went on to open in the fall of 1949, has gone on to become synonymous with NASCAR, the home of one of the sport’s most prestigious races and much history. It’s the “Track Too Tough to Tame” and the “Lady in Black,” and if you’re not careful, she’ll give you a Darlington stripe on the side of your race car.
In celebrating its roots and looking forward to its future, Darlington Raceway track president Chip Wile has unveiled plans to honor the track’s history and shape its future, as his team’s attention turns to 2015.
"As the drivers, teams, fans and media leave here this weekend thinking about who visited Gatorade Victory Lane, focusing on the next race and looking towards the 2014 Championship, we’re thinking about the future of Darlington Raceway, as we celebrate our past," said Wile. "Our history defines us. Without history we wouldn’t know where we’ve come from or where we’re going. NASCAR legends and loyal fans have all played a role in defining Darlington Raceway. Together, we’re celebrating where we came from and where we’re going."
Among those set to be part of the celebration: 1988 Cup Series champ and five-time Darlington winner Bill Elliott and his son Chase, who recently became the youngest winner at Darlington Raceway in the April 11th Nationwide Series race. The father-son duo will serve as the faces of the 2015 celebration platform, which will include a "throwback" ticket design for the 2015 Bojangles’ Southern 500 and a Classic product line with merchandise through the decades that will be available for fans to purchase. Additional elements of the platform will be unveiled throughout the season
"We’re excited about what the future holds for Darlington Raceway," said Wile. "We have the most passionate, loyal fans in all of motorsports and we look forward to the role that they will play as we celebrate our past, present and future."
Fans are encouraged to get involved with the celebration by telling their story. "Tell us your Darlington story," said Wile. "If you have ideas about how Darlington Raceway and NASCAR can celebrate our history and embrace our future, please let us know." Fans can share their stories and submit celebration ideas at firstname.lastname@example.org.
Keep up with all the latest news from Darlington Raceway at www.darlingtonraceway.com.
Quotes and information provided by NASCAR.
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