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Daniel Craig anti-rape PSA sends strong message, but will it make a difference?

The newly released Daniel Craig anti-rape PSA which also featured A-list actors Benicio Del Toro, Steve Carell, Dulé Hill, Seth Meyers, and Steve Carell, seeks to raise awareness across America regarding sexual abuse. U.S. Vice President Joe Biden announced that the video, which can already be seen on YouTube, is part of a campaign to encourage people to say something and act if they see someone at risk of sexual assault.

As pointed out by Hollywood Life yesterday, the Daniel Craig anti-rape PSA sends a powerful message that primarily focuses on rape on college campuses. The video, which was posted by the White House's YouTube account, comes shortly after President Barack Obama urged universities to take more action to reduce sexual assaults on their campuses, Slate explained.

President Obama and Vice President Biden also speak in the video and the U.S. leaders suggested that the video's message is directed to everyone, not just men. Obama says: "It’s up to all of us to put an end to sexual assault.” He continued..."and that starts with you."

"If she doesn’t consent, or if she can’t consent, it’s rape. It’s assault,” says Benicio Del Toro, who gained worldwide fame for his roles in hit-films such as The Usual Suspects (1995) and Fear and Loathing in Las Vegas (1998).

“It’s a crime...It’s wrong.” adds Carell, known for starring in the TV series, "The Office." In turn, Daniel Craig, famous for his role as James Bond in the 007 films, says..."If I saw it happening, I’d never blame her. I’d help her.”

The White House in January created a task force to protect students from sexual assault, and they recently presented a set of recommendations to address the problem in universities and a website was established to provide support to sex abuse victims and information to students.

Although the Daniel Craig anti-rape PSA aims to reduce sexual assault everywhere, Biden says the issue is a big problem on school campuses and he recently stated that universities can not keep pretending that rape or sexual abuse does not exist on their campuses. He gave the following statement: “Colleges and universities need to face the facts about sexual assault. No more turning a blind eye or pretending it doesn’t exist. We need to give victims the support they need, like a confidential place to go, and we need to bring the perpetrators to justice.”

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