Although GoDaddy.com has changed directions in some of its marketing, Danica Patrick will still appear in the company’s Super Bowl commercials in 2013, GoDaddy founder Bob Parsons said at a press conference Thursday. Patrick said her appearance “is a big deal.”
“First and foremost it is a big deal. I’m always really honored to be in those commercials,” Patrick said Friday at Phoenix International Raceway.
Patrick said she was surprised to learn that she would be in both of the company’s Super Bowl ads in 2013. “I heard from Bob a couple of weeks ago after some news came out about maybe not being in them. He called and said ‘look I just want you to know that it’s my intention, it’s my plan that you will be in a Super Bowl ad.’ So yesterday when we had our press conference to announce the Semper Fi Fund promotion to raise a million dollars that Bob will match and that I’m going to run the Semper Fi Fund logo on the front of both my No. 7 and No. 10 GoDaddy cars he announced that I was going to be in both of them. That was definitely news to me yesterday. Great news.”
When Patrick appeared in her tenth GoDaddy.com Super Bowl commercial in 2012, she set a record for the most appearances by a celebrity on football’s biggest day. That was the eighth straight year GoDaddy has run a Super Bowl ad campaign, and the sixth year in which the Stewart-Haas Racing (SHR) driver has appeared.
“I think what it does it establishes not necessarily just my brand and Go Daddy’s brand but our brand together,” she said.