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A busy couple of weeks for Danica Patrick got even busier as she recently spent a day shooting GoDaddy.com's Super Bowl commercial for February's big game.
Phoenix's Channel 3 went behind-the-scenes of the shoot, getting an exclusive interview with Danica. This year's Super Bowl XLIV ad from Go Daddy promises to be just as racy and controversial as past Go Daddy ads. The Internet company doesn't shy away from pushing the envelope, something Danica appreciates.
Danica Patrick told 3TV's Scott Pasmore, "I think it's all part of the Go Daddy, you know, lure, and what makes it a Go Daddy commercial. Edgy is cool, you know, it's fun, and it's interesting and it catches people's attention."
Last year's Super Bowl ad from Go Daddy definitely caught people's attention. TiVo named it the "most watched ad" based on how many times it was rewound and played again. Go Daddy will also post this year's full ad online once the Super Bowl is here.
Watch behind-the-scenes video of Danica Patrick's Super Bowl ad shoot below:
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