New York, NY (June 11, 2014) - Daniel Koren, the award winning jewelry designer of DANIEL K, proudly presented his new semi-precious designer diffusion brand- DANI by DANIEL K ® during Baselworld 2014, the world’s most prestigious watch and jewelry show. After an overwhelmingly positive response from international retailers and media, the new brand debuted nationally last week at LUXURY by JCK in Las Vegas.
DANI by DANIEL K ® brings affordable yet exquisitely crafted jewelry into the hands of women who once only dreamed of owning an original DANIEL K piece. Each piece is crafted with the same exacting jewelry standards of DANIEL K but instead utilizes sterling silver and the highest quality cubic zirconia and lab created stones available.
With a focus on real women living their lives to the fullest potential, the multimedia, marketing campaign launching later this year supports the brand’s tagline “I live my dreams” with stories of real women living their dreams, today.
“We were excited to introduce our new brand concept to international markets during the launch at Baselworld, ” said Daniel Koren. “It was such a great feeling to see they were just as excited as we were about our new diffusion collection. This past week at Luxury by JCK, it was clear that our national retailers have fully embraced DANI by DANIEL K as well.”
DANI by DANIEL K will be launching nationally in retail stores throughout the United States later this year and is currently available for preview in their New York City Showroom.