One year ago, a plan was born for a street festival in Uptown Dallas featuring local indie music and the emerging popularity of local craft beer. A collaboration began between two of the most active advocates of these respective markets, and the small festival quickly outgrew itself and became a full-fledged craft beer and music event.
And then it became a franchise.
The players are one of Dallas’ foremost centers of local beer culture, The Common Table, and local concert promoter, Spune Productions. The event, if you haven’t heard by now, is formally known as the PASTE Untapped Dallas Indie Music & Beer festival and will be held this coming Saturday at Gilley’s Dallas, south of downtown. Between last year’s event and this one, a similar event was held in Fort Worth and two more are planned for the near future for Houston and Atlanta, Georgia.
In just the past year or two as Dallas has embraced its new local craft brewers, North Texas has become littered with various beer festivals and brewery events. But Untapped brings something fresh and new to these experiences (which can too easily be little more than distributor events) by focusing equally on the local indie music scene as well as playing to the craft beer crowd. It’s a music festival with great beer, except where it’s a beer festival with premium music.
What results is an odd confluence of music nerds introduced to local craft brewers they may not have encountered, and beer geeks introduced to local bands they may never have heard. The crowd of early-bird craft beer fans hunting the rare releases gradually morphs into a crowd of hipsters arriving later to hear their favorite music. One might think these two diverse groups would have little in common but, at the core, their respective obsessions are remarkably similar.
Last year’s Untapped was held on a hot and sunny block of Singleton Boulevard in the Trinity Groves area, and easily sold out. This year should be even larger and with more breweries and more bands, and tickets are still available. Along with another homegrown event, the Big Texas Beer Fest and Untapped serve better than any others to bookend the Dallas beer festival season.
PASTE Untapped Dallas Indie Music & Beer
Gilley's Dallas - September 7, 2013