Skip to main content
  1. Leisure
  2. Spa & Beauty
  3. Natural Beauty

Daisy Marc Jacobs Tweet Shop NYC Fashion Week 2014

See also

Marc Jacobs fragrances to open a pop-up shop during New York Fashion Week with an unexpected social media twist. At the Daisy Marc Jacobs Tweet Shop no dollars will change hands. Transactions will be based solely on a customer’s use of Twitter, Instagram and Facebook with the hashtag #MJDaisyChain.

More Photos

The Tweet Shop will have a social media-friendly vibe with a comfortable lounge, drinks and wi-fi, naturally. It will feature Daisy-themed artwork by Langley Fox Hemingway, Daisy beauty bar, a live Daisy photo booth, DJ set by DJ Jilly Hendrix. Products, fragrance samples and Marc Jacobs fashion items and accessories will be displayed. The most creative Instagram photos throughout the day have a chance to win a Marc Jacobs handbag.

The debut of the Tweet Shop will be accompanied by a new print campaign for Daisy, which follows the recently released TV spot directed by Academy Award-winning Sofia Coppola.

The 1,746 SF sq. ft. store, located in SoHo at 462 West Broadway, will be open to the public on February 7-9 from 11:00AM – 7:00PM, during New York Fashion Week. The store is a gift to Marc’s many fans and followers, and the first retail operation in beauty to use “social currency” as the only means to make purchases.

The first seed was planted on Daisy Day, January 28, when daisies hit the streets of New York, London and Berlin, bringing sunshine to the heart of winter. You can find limited edition Daisy fragrance collection in New York City at Marc Jacobs 163 Mercer St, New York, NY 10012.



  • Corned beef
    Find out how to prepare a classic corned beef recipe in a slow cooker
    Slow Cooker Tips
  • Left handed eating
    Find out why you should never eat with your left hand
    Wives Tale
  • Subway message
    Subway customer finds 'Big Mama' written on her order
    Subway Message
  • Deviled eggs
    This is the only deviled egg recipe you’ll need this Easter
    Delicious Eggs
  • Natural solutions
    Natural beauty: All natural solutions to life's little beauty headaches
    Natural Solutions
  • Chocolate souffle
    Love chocolate? Get tips on making the perfect chocolate souffle every time
    Recipe 101

Related Videos:

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about and apply today!