Holiday shoppers who have discovered the convenience of eCommerce are sitting pretty - and less stressed - this year, says business analyst and nationally syndicated tech columnist Mike Randazzo, who spoke exclusively with Examiner on Saturday to reveal some surprising insight about the eCommerce boom that is changing business as usual this holiday season.
"Black Friday sales were largely disappointing," Randazzo tells Examiner, noting that the 3% year-over-year sales increase that many analysts had expected on Black Friday didn't come to pass.
"Sales were up only marginally on Black Friday," he reveals, "which is a huge disappointment and the exact opposite of the stunning sales success recorded on Cyber Monday."
Sales were up 17.5% on Cyber Monday compared with last year, according to IBM Digital Analytics Benchmark. Custora Pulse, another eCommerce research company, reported that online sales actually climbed 19%.
"But every day is Cyber Monday in the digital age," Randazzo tells Examiner, citing the enormous popularity of daily deals from top sites like JustDeals.com and other formidable titans in the age of online bargain hunting.
"The unvarnished truth of the matter is that most of the discounts advertised for Cyber Monday are still available somewhere online today," Randazzo continues. "In the digital age, you're always going to land the best deals on clothes, electronics, toys, jewelry, and a wide variety of other products online. Cyber Monday is just a day for hype. In reality, Cyber Monday is now 365 days a year."