With the new school year fast approaching, Simon, a global leader in retail real estate, and Teen Vogue, the number one source of fashion, beauty and pop-culture news for trendsetting teens, are hosting a series of back to school events at more than 80 shopping centers across the country to get young people prepped to head back to class. Dadeland Mall’s kick-off “ABC’s of Style[SM]” festivities take place on Friday, August 8 from 5 – 9 p.m. in the New Wing on Level 1, helping families have fun while shopping for seasonal must-haves.
Simon’s ABC’s of Style events, presented by Unilever brands St. Ives, Simple and Q-tips in association with Coca-Cola and Fox’s new fall series RED BAND SOCIETY, also launch the shopping centers’ collaboration with Teen Vogue for its “Back-To-School Saturdays” initiative, chock full of offerings throughout the month of August.
“This is an exciting time of year and as Dadeland Mall is the center of fashion in Miami, teaming up with Teen Vogue elevates our back-to-school shopping season into a true fashion and entertainment experience that helps parents and students alike get set for the upcoming school year,” said Dailen Rodriguez, director of marketing and business development at Dadeland Mall.
Dadeland Mall’s ABC’s of Style events will include various elements to give students the social shopping experience they seek. Featured event activities were created by keeping young shoppers’ preferences top-of-mind:
· Exclusive Style Guide: ABC’s of Style event attendees and back-to-school shoppers have the chance to pick up an exclusive Simon and Teen Vogue style guide, featuring fashion looks curated by style experts. Beyond the event, shoppers can also pick up a guide at Dadeland Mall’s Guest Services or access it online at simon.com/DadelandMall.
· Fashion Show: Families will have a chance to view the hottest trends of the season on the runway and receive first-hand fashion advice from Teen Vogue Beauty & Health Editor, Elaine Welteroth.
· Special Musical Performance: ABC’s of Style event attendees can enjoy a meet and greet and musical performance by pop singer Jasmine V. who will be performing hits including Werk, Paint a Smile, and more.
· Mall-Wide Discount Offers & Samples: Event attendees can engage in free interactive games, view a sneak peek of Fox’s new fall series RED BAND SOCIETY, enjoy product demonstrations and walk away with free giveaways from St. Ives, Simple, Q-tips and Coca-Cola. Attendees can also pick up a SWAG bag at the registration table filled with other goodies and offers (while supplies last).
"We are thrilled to once again be collaborating with Simon during the all-important back-to-school shopping season," said Teen Vogue Vice President and Publisher, Jason Wagenheim. "Through this alliance, we're able to bring relevant and authentic fashion content to Simon.com and into consumers' everyday mall experience—starting with Teen Vogue's Back-To-School Saturdays, but with much more to come. Simon's 'ABC's of Style' events are really the perfect complement to our BTSS initiative and we're looking forward to bringing the excitement to many Simon shopping centers nationwide throughout the month of August."
In addition to offering on-mall events, Simon will launch several digital-focused back-to-school elements that give students and their families the tools to gear up for school and stay connected to Dadeland Mall.
For more information about Simon malls ABC’s of Style events, visit www.simon.com.