September 11 is a fitting day to show love and patriotism for our country, and that's exactly what Cycle for Heroes did via a three-hour rock n’roll inspired cycling benefit. The event took place on the Santa Monica Pier for The Heroes Project, an organization dedicated to improving the care and protection of our veterans, including empowering climbing programs.
Equinox outfitted over 300 stationary Schwinn bikes for wounded and active duty military vets, participants, and celebrities, including Cher and Pamela Anderson. Participants rode and rocked out to music that included a performance by Steve Jones of the Sex Pistols. Tender Greens and EarthBar kept riders fueled for the long haul, and six war planes from the Tiger Squadron made a fly-by appearance in the skies above the riders to keep energy high.
The more than $150K of proceeds raised during Cycle for Heroes that evening will be put to immediate use by The Heroes Project to ascend summits with our courageous and inspirational war vets. All expeditions lead by the organization aim to give veterans a unique opportunity to put their lives back together through the challenge of climbing. It's a life changing experience that helps to renew purpose and a sense of achievement in their lives.
Catch Cycle for Hereos next year to take part in this inspirational event, where you can ride side-by-side with wounded warriors and celebrities to support our veterans. It takes place annually on September 11, so mark your calendars and check out www.cycleforheroes.org for registration details.