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Cyber Monday preparations are underway

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Cyber Monday this year is December 1, 2014.

Are you ready?

Cyber Monday is the day when holiday shoppers take to their computers and mobile devices to make purchases.

Retailers have made Cyber Monday more of a priority in recent years and this trend appears to be set to continue in the 2014 holiday shopping season.

SOASTA, a leader in cloud and mobile testing along with real user monitoring, has released their Perform At Your Peak, Holiday 2014 Performance Training Guide.

The guide gives tips to retailers for getting the most out of Cyber Monday.

Per SOASTA, here are the steps to follow:

1. Plan in the New Year, based on results from last year

2. Assess the current Infrastructure and Application

3. Monitor website and app performance continuously

4. Test for spikes in traffic continuously

5. Start marketing in Fall

Interested retailers can also download an infographic of these steps and get tips here: https://www.flickr.com/photos/126840699@N02/,

Did you know Cyber Monday is poised to be a $2 billion shopping day?

Can your website handle the traffic?

In 2012, OZsale held a 24-hour flash sale (the largest in Australian history) for Cyber Monday, but their website couldn't handle the traffic and it crashed.

For 2013, they went with SOASTA and made sure last year's flash sale went off without a hitch. There were no crashes and it couldn't have performed better; delivering a record $5 million in online sales.

Who else depends on SOASTA?

Ten of the top 10 online retailers in the United States depend on SOASTA and their mobile and web technology. SOASTA keeps their websites up and performing even in the busiest and highest traffic conditions.

Like this holiday season.

“Holiday shopping is the most important time of the year for e-commerce retailers globally, and with substantial consumer adoption of mobile and online shopping, retailers must deliver a flawless experience to their customers,” said Tom Lounibos, CEO, SOASTA. “Just a one second delay could cause an e-commerce site generating $10,000 in daily sales to lose $250,000 annually. Delays and downtime during the holiday season could seriously impact revenue."

For a recap of these finding and more information, visit www.soasta.com/e-commerce.

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