That's a mouthful, yes. However, with the above mentioned "holidays" just past, it seems like an appropriate way to describe Amazon.com's recent endeavor into charitable giving.
Essentially, Amazon lets you select almost any 501(c)(3) public charitable organization. Going forward 0.5% of the cost of your purchases from smile.amazon.com will be credited to that non-profit. And you can change your cause at any time.
Apparently, a massive amount of the offerings on Amazon proper will provide a"smile". You must, however, use a web browser (computer or mobile) in order to get to smile.amazon.com. There, "you will see eligible products marked “Eligible for AmazonSmile donation” on their product detail pages." This is fine in many, if not most cases for some consumers. However, it would increase contributions significantly if this service tied in to Amazon's mobile app.
Let's hope this is a success and more retailers will follow.
More information on Amazon Smile can be found at: http://smile.amazon.com/about/ref=smi_se_ft_abt_saas
Charitable organizations may register to participate at:
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