CVS/pharmacy today announced the introduction of the exclusive beauty collection, Nuance Salma Hayek . Co-developed by actress Salma Hayek and CVS/pharmacy, Nuance Salma Hayek is a full beauty line offering products designed to enhance every woman's individual beauty, at an affordable price.
The comprehensive collection of more than 100 products within four categories – skincare, cosmetics, haircare and body – is available only at CVS/pharmacy locations nationwide and on cvs.com/nuancesalmahayek.
The first complete beauty line developed by an actress in partnership with a national retailer, Nuance Salma Hayek was inspired by Hayek's grandmother, a cosmetologist who developed her own homemade beauty remedies.
An embodiment of her rich family heritage, the products in the Nuance Salma Hayek line represent the fusion of advanced, proprietary formulations and personal beauty rituals passed down from generations.
Each product in the line was inspired by Hayek's own beauty rituals as well as her extensive global travels. Many ingredients, such as tepezcohuite, blue agave, prickly pear and lime enzyme, are being used in exclusive beauty formulas available to the mass market for the first time.
Hayek rigorously tested every product in the line, partnering with formulators to ensure the highest standards and results.
"I wanted to create a line of premium beauty products that were both effective and affordable using the ingredients and knowledge passed down to me from my grandmother," said Hayek. "My partnership with CVS/pharmacy allowed me to be truly involved in every aspect of product development, bringing my vision to life in making a line that is available to all women, who are entitled to preserve their youth no matter what."
"CVS/pharmacy's leadership in beauty for the past decade has been demonstrated by a long list of first-to-market innovations for our beauty customers," said Mike Bloom, Executive Vice President of Merchandising and Supply Chain for CVS/pharmacy. "Our partnership with Salma Hayek in creating a premium beauty line that is accessible to all women takes our beauty leadership and innovation to the next level. We are proud to introduce this highly-anticipated line, Nuance Salma Hayek, exclusively to CVS/pharmacy customers."
The marketing communication strategy emphasizes premium, yet affordable beauty products that combine exotic, natural ingredients and ancient beauty secrets that enhance the nuances defining every woman's individual beauty.
Prices range between $2.99 and $19.99, and the line includes:
- Nuance Salma Hayek Skincare: Nuance Salma Hayek Skincare products are specially formulated with natural fruit extracts and essential oils to address multiple skincare concerns like aging, loss of hydration, and uneven tone and texture.
- Nuance Salma Hayek Cosmetics: Nuance Salma Hayek Cosmetics include a full line of products for face, eyes and lips in a palette of stunning shades. Advanced technology and fine ingredients create beautiful, endless, customized looks.
- Nuance Salma Hayek Haircare: Nuance Salma Hayek Haircare products address the needs of all hair types with formulations for fine hair, dry hair and chemically treated hair. The line includes treatments that nourish, style and help protect for all-day, healthy-looking hair.
- Nuance Salma Hayek Body: Nuance Salma Hayek Body treatments combine nourishing botanicals and natural fruit extracts to help create more youthful, hydrated and radiant-looking skin.
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