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Customized shopping at White House Black Market Roosevelt collection

Walking view to WHBM roosevelt collection
Walking view to WHBM roosevelt collection
photo by Tia Meredith

The Roosevelt Collection, an expanding retail area in the South Loop, holds a secret shopping experience outside the norm. White House Black Market gives women an opportunity to become a model in their own personal fashion show when entering on a low foot traffic shopping day. In a seeming revival of the art of salesmanship, those working in this clothing store create an environment to make all women feel like fashionistas.

Unbeknownst to those surveying its racks and items to try on a salesperson unobtrusively surveys clothing selections. Asking thoughtful questions while escorting potential buyers back to the dressing area, it is here where the real show begins. Clothes are organized within the dressing room in interesting combinations while complimentary pieces are brought periodically for consideration.

Stepping out from behind the curtain in a catwalk to the grand central area, a 180 degree mirror waits for full view of each outfit. While in admiration of selections shoppers are taught how to interchange items, add accessories or tie scarves in new ways.

In a positive and supportive environment women are invited to play with clothes and have fun with no pressure to buy. This refreshing shopping experience serves as a relief to the usual torture of trying on new attire.

As a bonus each person working at the store gives shoppers the feeling they love fashion and adore dressing others up to look their best. Between the personal attention and runway mirror experience, an otherwise typical shopping day transforms into a fashion show where the shopper is the star.