Customer service can absolutely make or break companies when you consider that 86 percent of consumers will pay more for a better service. Nearly nine in 10 consumers will begin doing business with a competitor following a poor customer experience. For companies, poor customer experiences result in a whopping $83 billion loss in sales. As such, offering good customer service, especially when so many companies aren’t, can serve as a competitive advantage that can increase sales and customer loyalty.
“The person who helped me was nice.” “They did not pass me around.” “The problem was resolved quickly.” These are the types of things companies should strive to hear from their customers after they’ve addressed problems and/or concerns. In order to make this a reality, companies must have happy employees who truly care about the needs of consumers. Companies must make sure that information is mobile for their employees.
To learn more about the importance and value of offering quality customer service, take a look at this infographic.