It used to be extremely expensive and labor intensive to keep in touch with your customers. Publishing a monthly newsletter involved printing (ink and paper), envelopes, postage, mailing labels, and all the time to prepare the newsletter and envelopes for mailing. In postage alone, sending out a newsletter to 100 people is $44.00. Keeping in touch with your customers to offer discounts or tell them about new items or sales is a great way to retain customers and get their repeat business.
With the internet and e-mail publishing a newsletter can cost as little as $20 a month, or even less. The gains you will achieve are so much greater.
In the online marketing world, there is a common phrase “the money is in the list.” This is not exclusive to online businesses. This can work for offline businesses as well. The purpose of a newsletter is to build a relationship with your customers. You want to thank them for their business in the first place and reward them for their continued business.
Your newsletter content will be helpful information for your customers as well as announcements of new products or services. You will also want to provide coupons or discounts as rewards for being loyal customers and newsletter subscribers. Depending on your business, keeping a newsletter could mean that you get a customer to buy from you each month rather than purchasing once and then never again.
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