A summit that teaches businesses how to seamlessly incorporate customer experience and engagement with marketing is coming to Atlanta this fall. PossibleNow has announced their second annual Customer Engagement Marketing (CEM) Summit will be held in Atlanta this September. The summit will provide two days of training on how to produce meaningful interactions with customers that take into consideration their changing needs and preferences.
Companies that are serious about moving from marketing that is based less on interruption and more on relationship-building with their customers need to take the rules of customer engagement to heart. Scott Frey, CEO of PossibleNow, explains in a company press release that customer’s expect businesses to understand them as individuals. The new style of customer service that customers are coming to expect coordinates marketing efforts with a solid relationship with the customer so the lines between service and sales are merged into one.
About the Customer Engagement Marketing Summit
The PossibleNow Summit offers a unique approach to customer service training that takes these trends into consideration. Frey states in the press release that this summit offers practical content designed specifically for customer engagement under the new service model. The summit is designed for both marketers and customer service specialists.
Included in the summit will be interactive sessions overseen by experts in the fields of marketing and customer service. Participants will also get to sit in on information sessions led by some of the top companies for customer service in the country. The summit offers a wide range of expert panels, breakout sessions and roundtable discussions, with a focus on the global marketplace and how that impacts customer service and marketing efforts today.
The Changing Face of Customer Service
Customer service is a dynamic field in many ways, which must change and adapt as the needs and expectations of the customers change. Businesses begin to move into a global realm that changes the scope of customer service. In addition, the expectation of customers changes the focus of service philosophy as they become accustomed to building relationships with the companies they work with most.
PossibleNow understands that need for an evolving service philosophy and makes it their aim to help businesses across a wide vector of industries adapt to changes in the marketplace. The company was founded in 2000, as a source for enterprise preference management. One year later, the company launched its first cloud-based solution to comply with Do Not Call laws. In 2010, PossibleNow added campaign management and customer identification to their training repertoire.
PossibleNow is advertising a powerful lineup of speakers for this year’s summit, with a focus on training companies to engage customers with their brand. Specific topics included in the summit are building customer relationships, customer engagement strategies, cross-channel marketing and using big data to create the most positive customer experience.
Companies that are serious about maintaining high levels of customer service must be willing to keep up with the latest trends in the service sector. Conferences and summits like the Customer Engagement Marketing Summit offered by PossibleNow offer effective opportunities for companies from all industries to take their customer service to the next level.