Converse Inc. has arrived to the West Coast with its first specialty retail store in Santa Monica which is already creating buzz among fashionistas and art-lovers alike.
While Valentine’s Day may be over, there is another fab reason to celebrate — Converse Inc., “America’s Original Sports Company,”™ has opened its doors to the first West Coast flagship store in sunny Santa Monica, CA. That’s right, the trendsetting brand that has given us timeless and legendary styles such as the Chuck Taylor® All Star® shoe is making waves in Southern Cali.
The Converse Store in Santa Monica opened Saturday, February 11th at the centrally located Third Street Promenade — the mecca for the fashion-forward and cutting edge. But this store is not your typical brick and mortar, instead it is a 7,000+ square foot dwelling where art-lovers and trendsetters converge to customize, personalize and revamp their style gear. This groundbreaking store embraces both the creative and unique style of California with Converse’s sport and rock 'n roll heritage.
Converse Customization is the driving force behind this innovative retail location, where customers embark on an interactive shopping experience in creating and designing truly one-of-a-kind footwear, apparel and accessories. Customers get a chance to play and the opportunity to try their hands on the Customization station — where they can choose from various screen-print styles of footwear, apparel and accessories using over 150 graphics. Fashionistas will have the chance to customize the details of several Converse staples including bags, tees, sneakers and hoodies by adding grommets, swapping out drawstrings, and modifying the piece to suit their personal style. It is the ultimate shopping experience under one roof — offering an expansive product assortment, interactive custom creations, and a place to revel in fashion and art.
CUSTOMER EVENT: Check out the Converse Store in Santa Monica on February 18th for the Grand Opening party from 1PM -4PM. Find your place in the Converse connectivity chain, enjoy a live music performance, and shop the massive collection of Converse footwear, apparel, and accessories.
The Converse Store in Santa Monica is open Sunday through Thursday, 10:00 a.m. to 9:00 p.m. and from 10:00 a.m. – 10:00 p.m. on Friday and Saturday. Please visit www.Converse.com for more details.
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