The new line, which is available for women of all sizes, features tops and jackets with longer backs and contoured seaming, cushioned socks, wicking materials, stay-put waistbands and compression fabrics.
They also have workout accessories like workout totes and a workout towel that has an ingenious little magnet sewn into a corner so it can stick onto a machine and avoid hitting the floor.
Prices are very affordable – tops average $15 and bottoms average $30.
We got an opportunity to “road test” some pieces and especially like the Crossover Tummy Control Pant, which is a boot-cut yoga-style workout pant with a power mesh waistband that crosses in front (and offers a great spot to tuck in a fitness tracker, like a Fitbit). It retails for $35.95 but is currently on sale for $29.99.
The Energy Color-Block Top has color-blocked side panels that give a streamlined look. It retails for $19.95 and is on sale for $12.99.
The Eternity Jacket features a longer back, a fitted silhouette with a funnel neck and zip pockets that can stash your keys or iPod. It retails for $39.95 and is also currently on sale for $29.99.
Sizing on most items goes from extra-small to 4X and we found the pieces run fairly roomy.
You can check out the store at curvesstore.curves.com and many of the items are on sale.