The popular curly hair product company Ouidad, who is best known for offering high quality styling products for curly-haired women, has made an effort to take Breast Cancer Awareness month one step further. The renowned hair stylist, salon owner, global educator, curl expert, mother, and industry icon Ouidad herself is also a breast cancer survivor.
Diagnosed with the disease at the very same age as her mother, Ouidad was able to fight for her life and win the battle. Her mother, however, was not as fortunate. In honor of Breast Cancer awareness month, her mother's memory and the many lives that have been claimed by the ugly disease, Ouidad has made it a point to support breast cancer awareness not just for one month, but for 365 days a year.
“I firmly believe that with your help we can beat breast cancer by helping fund the research that creates new treatments and ultimately finds a cure for this devastating disease." -Ouidad
In 2005, Ouidad founded Curls for a Cure, a donation program that allows visitors of Ouidad.com to make a donation to the Breast Cancer Research Foundation (BCRF). Whatever donation amount that visitors choose to make, Ouidad takes it a step further by matching that amount, dollar for dollar, up to $50,000. Customers that make a purchase from Ouidad.com have the option to make a donation at the end of their transaction.
To date, Ouidad has raised over $445,009 for the BCRF, an independent, not-for-profit organization whose mission is to achieve prevention and a cure for breast cancer. The BCRF provides critical funding for research at leading medical centers. The foundation also increases public awareness about breast health.
Ouidad's mission is not only to sell high quality hair products, but to also to empower clients with the knowledge, tools, products and services to help them look and feel their most beautiful. The company is very passionate about their clients and embraces the community by promoting education, community service and charity. Having overcome her own battle with breast cancer, Ouidad is truly honored to be able to provide support to clients in a truly personal way, both financially and emotionally.
If you would like to make a donation to the Curls for a Cure program, click here.
For more information on curly and natural hair products, visit www.rockitnapptural.com.