With October ahead as Breast Cancer Awareness Month and knowing so many of people have been affected by this household disease, we are proud to introduce to you a beauty brand who is making great strides through strands to help fight this disease. For the 3rd year in a row now, I.C.O.N's CURE FOR A CAUSE has raised 100k research grants deposited to stopcancer.org directly. I.C.O.N. has chosen stopcancer.org to attach as CURE'S beneficiary, due to their relationship with major cancer research centers such as UCLA. UCLA matches $1 helps with utilities, paying researchers, materials needed,, building expenses, etc--everything needed for RESEARCH to find a cure.
2013 marks a year of extreme urgency with CURE FOR A CAUSE. The founder of I.C.O.N. products, Chiara, recently discovered this disease hadn't just struck her immediate family, but now she is well. Months ago she was fooled by a negative BRCA gene test, thinking she was not a carrier like her mother. She went onto find a lump and post malignant biopsy, was scheduled for a double mastectomy right away. Currently undergoing her 2nd round of affressive chemotherapy, Chiara is fighting for her life while raising dollars to fund cancer research.
Through I.C.O.N.'s #1 selling product, CURE, #CureForACause campaign is growing by leaps and bound and attaching to organizations and events such as Battle of the Strands, worldwide fashion weeks, and award shows, to make an even bigger dent in spreading the message and need for funding grant research. As a product, CURE speaks for itself as a leave-in conditioner by eliminating dry, damaged hair, rebuilding weak strands, bathing locks in silky texture, and managing to lock in moisture. However, CURE FOR A CAUSE reaps the cumulative benefits of every woman's MUST HAVE hair product paired with the heart of humanity.
Through beauty there are many messages that brands have the ability to convey. I.C.O.N. and its founder now stand as poster children to raise awareness and add fuel to fight. Though October is only one month out of the fiscal year, Breast Cancer can strike a family member or a friend at any time.