Alejandra (or Ale) is the baker behind Contenti Cupcakes and is no stranger to the cupcake scene. What started off as a hobby has flourished into a successful business that now includes a mobile store front in the form of a 1972 vintage trailer and a coveted invitation to this year's South Beach Wine & Food Festival. Before you can see and sample Contenti Cupcakes at next week's Cupcake Camp Miami event, Alejandra gave an interview detailing her inspiration behind Contenti Cupcakes.
How did you come up with the name Contenti Cupcake?
Contenti is my maiden name and it means "happy" in italian, so basically Contenti Cupcakes translates to Happy Cupcake. We all know cupcakes can make you happy, if at least for that moment when you "bite into happiness."
What inspires you to bake?
I get inspired by the different types of food I eat or drinks I drink. I love getting inspiration from magazines and books and TV. My other inspiration is my 91 year old grandmother who, when she comes to visit from Buenos Aires, we enjoy cooking together and swapping recipes.
What is your favorite thing that you offer?
My specialty is the red velvet, which I would have to say is also my favorite, but the blackberry lemonade is also really, really good.
What is your best selling item?
Red Velvet followed by my Caramel Crunch.
What are your baking hopes for the upcoming year?
Finding the perfect spot to open up shop.
What has been your biggest kitchen disaster?
Hmmm, I dont know if I would consider it a kitchen disaster, but two years ago after attending one of the events at South Beach Wine & Food Festival hosted by Ann Burrell, my friends and I had had too many glasses of wine and the next morning I had to bake for the Lincoln Road Farmer's Market. I passed out around around 7:00pm and I got up at 2:00am to bake. With a spinning head and probably still tipsy, I managed to bake close to 400 cupcakes. I realized I forgot to add the vanilla to the frosting after I had frosted all the red velvet cupcakes! There was no time to refrost so I just left the cupcakes as is and, even without the vanilla, I still sold out that day!
Describe your cupcakes in three words.
Scrumptious, Tasty, Delightful.
What advice do you have for others who are considering baking as a career?
You really, really must want it. Don't just do it because it's a fad; do it because it's your passion that way it wont seem like work at all!
Do you do custom orders?
I do my best to work with my clients requests.
What is the price range for your sweets?
Minimum order is $30, which can be either two dozen minis or 1-dozen standard size, up to two flavors.
What is the best way to place an order?
Alejandra and Contenti Cupcakes will be at Cupcake Camp Miami 2014. Tickets for the event are $10.00 ($11.54 with Eventbrite fees) and can be purchased here. For more information on the event, visit Cupcake Camp Miami 2014's Facebook page.
This article is part of a series highlighting the bakers who will be donating cupcakes and present at this year's Cupcake Camp Miami event. The event benefits Give Kids The World Village.