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Cunard Cruise Line bringing royal amenities aboard

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Cunard Line will be giving passengers the royal treatment aboard ships this year.

The Queen Mary 2, Queen Elizabeth and Queen Victoria will be featuring new luxury in-cabin amenities given the coveted award of Royal Warrant, meaning the company supplies services or goods to a member of the United Kingdom’s Royal Family.

Cunard has announced that Royal Warrant-holder’s Quercus body lotion, shower gel, shampoo and conditioner will be introduced across the fleet in 2014. Cunard has joined with British perfumers Penhaligon’s for the toiletries.

“With its intriguing mix of tradition and modernity, the classic and the quirky, Penhaligon’s perfectly accords with the distinctly British feel of our three ships,” David Dingle, CEO for Cunard Line, said in a news release. “We are very happy to be working with Penhaligon’s, which like Cunard has a distinguished history and long association with the Royal family.”

Queen Elizabeth is the first of Cunard ships to feature the Quercus products, which will be also be offered on the Queen Victoria and Queen Mary 2 this summer.

Cunard also announced that, in response to passenger feedback, gel and shampoo will be supplied in larger sizes, while conditioner and body lotion will be in smaller bottles. Bars of soap also will be provided and replaced as needed on cruises.

Passengers traveling in Queens Grill and Princess Grills suites will also have a Scent Library containing 10 samples from Penhaligon’s fragrance choices.

Created in 1996, the Quercus scent was named after the English oak to embody strength, tradition and essential Englishness. The scent uses musk and sandalwood base notes warmed with jasmine and cardamom and topped with citrus and bergamot . The fragrance is said to appeal to both men and women.

Matthew Huband, head of global marketing at Penhaligon’s, said in a news release, “Like Cunard, Penhaligon’s has a long and illustrious history, drawing customers of taste and refinement. We are thrilled to be able to share this most British of fragrances and look forward to a long relationship with Cunard and the three Queens.”

Penhaligon’s has been “entertaining England’s nostrils” since 1870, according to the news release, and the spirit of founder William Penhaligon “touches everything the company does today.”

The scents are still made and bottled in England. Penhaligon’s is proud to hold two Royal Warrants: from HRH The Prince of Wales (granted in 1988) and HRH The Duke of Edinburgh (granted in 1956). Only senior members of the Royal Family bestow Warrants, which the companies that receive them may proudly display.


For more information: Call Cunard at (800) 728-6273, or visit www.cunard.com.

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