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Culture Clash: Bloggers on the Radio in Chicago

In an industry constantly bemoaning a lack of new talent it seems sad that it has to be the Tribune Corporation, which owns a sum total of one radio station, who finds a way to tap a new media platform as source of unique programming. Debuting this Saturday (November 14) on WGN-AM, “ChicagoNow Radio” which will air from 9 a.m. – 1p.m., will feature longtime Chicago-area radio host Bill Leff talking to a rotating cast of bloggers from ChicagoNow, the Tribune’s blog network.

ChicagoNow consists of 126 Chicago bloggers writing about what’s going on in the city and surrounding area. Each week, Leff will talk with the bloggers who covered the most interesting and entertaining topics.

While four hours may seem ambitious for a new project like this, the show will often be cut short due to sports programming including its very first week where the station’s commitment to Northwestern Wildcat football will cut the show down to 90 minutes from 9 – 10:30 a.m.

As you might expect, anyone who doesn’t want to tune in to WGN will also be able to download podcasts of the show as well as access links to that week’s featured blogs. Visit wgnradio.com/chicagonow for more information.
 

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