It may be the off season for the Chicago Cubs, but that doesn’t mean there’s nothing happening around the ballpark. At the end of the season, people wondered what changes might greet them next season. Perhaps there was a sneak preview yesterday as the Cubs hoisted a mock see-through sign in right field. According to Al Yellon, managing editor of Bleed Cubbie Blue, who was there taking photos, it appears that the one rooftop with the biggest impact might be Skybox on Sheffield. Even with that, he surmises that the folks who are actually on the rooftop would not have problems seeing the game, but those who stay inside lower than the rooftop, quite possibly would have their views blocked.
“It looks to me as if the Cubs have gone out of their way to placate the rooftop owners by reducing the size of the right field sign, and placing it where the impacts are minimal or non, from what I heard when I was Wrigley Wednesday morning,” said Yellon. “It’s time for the rooftop owners to back off and stop blocking this project for the benefit of everyone.”
A photo accompanying an article this morning in the Tribune shows how the sign might look from inside the ballpark, clearly showing the rooftop seating behind, and above, the sign. However, the rooftop owners were not placated, according to that article.
Cubs spokesperson Julian Green told the Sun-Times that the Cubs are planning to go ahead with the sign since they now have Budweiser as a partner, however, a Budweiser script sign was not used yesterday, Green told Examiner.com, because the mock up “was mainly an opportunity for our rooftop partners to see the sign as we continue our discussions. The goal was to determine the visual impact of a script sign. As a result, given the size of the sign which has been reduced from 1,000 to 650 square feet, the strategic location of the sign and the plan to move the ballpark walls back on Sheffield, every rooftop partner on Sheffield will be able to have views inside the ballpark.”
It is obvious that no matter what the see-though, scaled down sign says, the rooftop owners were not appeased and once again are threatening to sue the Cubs. This, however, is not deterring the Cubs from going ahead with some of their plans.
“Since we have City approvals and a new partner in which to activate the asset, our goal is to generate as much revenue to put resources back into the team and the ballpark. These signs are critical to generating these resources so we plan to move quickly as possible and within reason,” said Green who could not give a specific date as to when the sign in right field would actually be erected.
Many of Yellon’s readers have posted on his blog both for and against the new signage. The debate among fans continues, as do the talks between the Cubs and the rooftop owners.