The Chicago Symphony Orchestra announced yesterday that they have launched CSO Sounds & Stories, an online multimedia magazine designed to enhance the concert-going experience and allow music lovers across the world to learn more about the orchestra. This marks the first ever brand journalism site created by a major American orchestra.
The magazine features a wealth of content including audio and video recordings, articles by professional writers, and program notes about the season's concerts. Some of the intriguing tidbits include live audio of a performance by the legendary CSO brass section, an article about composers and the "curse" of the ninth symphony, and a section which integrates a blog by archivist Frank Villella about the ensemble's Rosenthal Archives.
“CSO Sounds & Stories, an extremely ambitious and rewarding project, allows us to communicate directly with people around the world, providing them with a convenient way to learn more about classical music, musicians, composers and conductors while also enjoying the inspired music making of our world-renowned music director and orchestra and the guest artists we host each year,” said Deborah F. Rutter, president of the Chicago Symphony Orchestra Association. “CSO Sounds & Stories brings together all of our varied media content to create an integrated digital presence.”
The multimedia magazine replaces cso.org's Listen & Watch section. The online magazine is optimized for all devices and will be promoted on social media applications including Facebook, YouTube, and Twitter.