In the wake of the fiasco earlier this month aboard the Carnival Triumph, where an engine fire disabled the Galveston, Texas-bound mega liner during the return of a four-day cruise, Crystal Cruises is reporting a dramatic 38% increase in advance bookings and an increase of $93 million in revenue over the same time last year, dispelling fears that the latest Carnival crisis could have upset the industry.
According to a press release from the Los Angeles, California-based luxury cruise line, the company kicked off 2013 with compelling Book Now Fares, direct mail increases, strong travel agent promotional support worldwide, and robust onboard bookings. In just the past two months, Crystal has also reaped a half dozen impressive travel magazine awards voted by the traveling public and professional travel agents, underscored by record service, food, entertainment and design ratings gleaned from its post-cruise Quality Assurance guest surveys.
The year also saw a continual stream of innovative product, design and shore-side enhancements, the introduction of a new brand campaign, a boost to Crystal’s global cruise collection with a new series of short “Getaways,” and the launch of future years’ cruise itineraries earlier than ever. The line’s 2014 “Begin a New Story” Cruise Atlas is on press and is set for agencies and households earlier than ever.
Crystal is planning the new release of Book Now fares for the period of March 1-April 30, 2013, and the line is promising that some fares will rise. “Each year we hear from thousands of guests who thank us for providing an unparalleled vacation experience,” says Jack Anderson, senior vice president, marketing & sales. “The truth is, we’re thanking them and their travel agents for putting their valued vacations in our hands and having such faith in their Crystal experience for this year and the years to come.”
For more information and Crystal reservations, contact a travel agent, call 888-799-4625, or visit www.crystalcruises.com.
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