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Crystal Cruises female CEO a sign of improving workplace equality

Edie Bornstein is Crystal Cruises' first female CEO.
Crystal Cruises

2013 turned out to be a year of more equality for women who are running companies. A new survey from Challenger, Gray & Christmas, released Wednesday, finds a small improvement for women seeking CEO jobs.

General Motors' new CEO, Mary Barra, broke through the male-dominated auto industry for her new job. Her appointment has been greeted with headlines like, "Another Reason to Cheer GM."

And Crystal Cruise Lines now has its first female President, Edie Bornstein. She should be pleased that Crystal has just been voted "America's Best in Travel" in the luxury cruise category when it comes to women. The vote came from the sponsors of the "Women's Choice Award." It is based on a national survey of 1,300 female consumers and travel agents.

Reacting to the award, Crystal CEO Bornstein said, "Our guests have always been our biggest cheerleaders, but the Women's Choice Award represents a significant stamp of approval from our female quotient, as women continue to play the primary role in planning and booking family travel."

Crystal Cruises emphasizes its appeal to women, noting that women traveling alone can find low solo cruise fares, "Ambassador Host" gentlemen escorts for social events on board, assigned dinner seating and accomplished female speakers like political analyst Mary Matalin, a frequent Crystal lecturer.

Of course, being chosen #1 by women shouldn't come as a complete surprise since Crystal is consistently voted the top choice by all travelers and travel magazines, having earned more "World's Best" awards than another other cruise line, resort or hotel. ###

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