Princess Cruises has tapped our emotions over the years. Between enabling us to Escape Completely to a social focus that brought us qualified stories from some of their longest-serving employees in 2011′s 50 Essential Experiences: The Travel Bucket List, Princess Cruises has had a keen focus on delivering specific, usable information that directly, positively, affected our at-sea experience.
And isn’t that what it’s all about?
Often, when cruise lines talk about their version of the trip-of-a-lifetime, they speak in grand, sweeping advertising terms designed solely to prompt us to choose their line over another. Going deep with a meaningful message, Princess Cruises continued a usable social focus in 2012 with another year-long experience, Inspired to Cruise. In that highly-successful effort, Princess Cruises passengers told heart-warming stories of meeting on a cruise ship, places they traveled and more.
This year, Princess Cruises has launched a new blog, “Linked by the Sea,” exploring the many relationships that begin, or are rekindled, at sea. Featuring touching stories from both passengers and crew members, the blog will recount personal tales of friendship, romance and meaningful connections forged at sea.
Now, taking what looks to be the next logical step, Princess Cruises has debuted a new look at how and why passengers cruise – as told through videos from Princess passengers themselves. Talk about credibility, this new program has it.
Called “Celebrations” these passenger accounts unveil many reasons for escaping completely on a cruise vacation.
Princess put video cameras in the hands of passengers who then show us what inspired their cruise. These storytellers, who were sailing in diverse worldwide destinations, including the Panama Canal, Europe, the Caribbean, Hawaii and Australia, describe different occasions that celebrate love, change and life itself.
With these videos, passengers take the viewer along as a companion on their vacation, documenting their favorite onboard experiences as well as the memorable places they visited.
“Usually people think of ‘celebrations’ as birthdays, anniversaries, or graduations,” said Jan Swartz, Princess Cruises executive vice president. “But as we listened to these passenger stories, we recognized a great opportunity to expand the definition. From a newly adopted child to overcoming adversity such as cancer, there are many occasions in life to celebrate. And we aim to offer the best cruise experience for life’s most important celebrations.”
The videos form the centerpiece of a new “Celebrations” campaign. Stories can be viewed at , and Princess passengers who have recently celebrated a special occasion on board can submit their own stories at princess.com/sharestory before March 31, 2013 for a chance to win a 7-day Caribbean cruise for two aboard the new Royal Princess.
And stay tuned right here for more on new Royal Princess. We will be going to Venice, Italy to visit the Monfalcone ship yard where Royal Princess is currently under construction. Look for live reports, photos and more from that visit.
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