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Crown Royal’s ‘Your Hero’s Name Here’ program is back for the 2014 Brickyard 400

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The past two seasons of the Brickyard 400, Crown Royal has named the race after someone who’s shown amazing strength through major adversity. In 2012 it was Troy fire lieutenant Curtiss Shaver from Alabama, and in 2013 it was Gunnery Sergeant Samuel Deeds of Independence, Kentucky. Both were heroes in their own right and had an amazing time in Indy for the Brickyard. Now in 2014 there will be a new honoree and another chance for us to give back to the troops.

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As the cars rolled into Phoenix this past weekend, the search for the namesake of the 2014 Brickyard 400 officially launched, with the help of local charity Packages From Home. The local non-profit organization, dedicated to sending care packages to active-duty troops stationed overseas, has teamed up with Crown Royal to kick off the brand’s “Your Hero’s Name Here” program, which honors a deserving American hero by re-naming the July NASCAR race at Indianapolis Motor Speedway in his or her honor.

Packages From Home and Crown Royal will treat a group of local heroes from Luke Air Force Base to a VIP experience at this weekend’s NASCAR race. In addition to sending 20 military members to the race, two individuals are being recognized as the inaugural program nominees and will have the chance to have the legendary Indianapolis race named in their honor.

Consumers 21+ can visit to nominate their own heroes, for a chance to win naming rights to the race. Nominations will be accepted through April 13th, with finalists being announced at the end of April.

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