Project WISE, a provider of mental health services, mentoring, leadership and advocacy skills development for women with low incomes, announced today its crowdfunding campaign to raise money for Wise Care for Aging in Place, a social enterprise of Project WISE.
According to Sumari Macleod in the March 7, 2014 article titled, "Ten reasons why more women are turning to crowdfunding, in The Globe and Mail,
“Crowdfunding represents a global market estimated at $3-5 billion (U.S.), based on a tally of dollars contributed to crowdfunding projects in 2013. And that number’s only getting bigger according to a January report by TD senior economist Sonya Gulati.
For women entrepreneurs who plan to spend this year’s International Women’s Day pondering their next business idea, crowdfunding platforms like Indiegogo, Kickstarter, and RocketHub can help turn these dreams into reality.”
Eli Regalado, founder of Mad Hatter Agency which specializes in consulting on the development of crowdfunding campaigns, explains that the key to the success of crowdfunding are two elements of the strategy implementation, the pre-launch preparation and sharing the campaign far and wide. Mad Hatter donated its services to Project WISE to help create the Wise Care crowdfunding campaign. Regalado suggests,
"Shares and exposure are everything to these grassroots campaigns to raise money for great ideas."
Wise Care for Aging in Place
Wise Care for Aging in Place will empower low-income women by training and placing them in important, middle-skills jobs as well as provide help, support and some sense of normalcy to seniors who want independence in their daily life.
The social enterprise will initially provide training to individuals for home care to seniors and others in need of home aide services within the metro Denver area. In time, Project WISE may launch its own home care services business.
On March 7, 2014, Melissa Chaffin, volunteer board chair for Project WISE, said,
"The current market for these services is rapidly growing with more and more seniors expecting to age in place and stay in their homes living independently. Adults naturally want to stay in their homes for as long as possible and home care aides can be an important part of making this work, both for the elder and for their family.”
The goal of the campaign is to raise more than $10,000 for a 6-month start up budget to help:
- Support the time of the staff to participate in national StartUp Home Care members training,
- Recruit and train volunteers to help implement the idea at the outset,
- Develop a message and produce effective materials to recruit caregivers to participate in the training and help place them with partner non-medical home care businesses,
- Produce ads, communications and a website that get the message out to the public, and
- Host events throughout the community, particularly in the faith-based and seniors communities, to spread the word.
To add fuel to the campaign, the Denver Foundation has generously offered to match $7,500 of the monies raised from new donors or increased donations from prior donors by Project WISE by May 31, 2014, with a $10,000 Challenge grant.
A big initial focus for the Wise Care for Aging program, given the long-standing commitment to inclusiveness of Project WISE, will be older adults of the Colorado GLBT community, as well as adults with development disabilities whose parents may not be in the best position to be primary care givers any longer.
There is no doubt that the launch of this crowdfunding campaign was a community effort. Armes Photography donated the original video that helps make the Wise Care crowdfunding campaign more compelling. Great women's organizations such as CampExperience committed a substantial pledge to the campaign and agreed to share the video among its members. Kate Cuenoud Photography, a Boulder woman-owned business, donated two original prints to the campaign. Rose Community Foundation made a generous capacity-building grant in fall 2013 to Project WISE from its Aging Program to boost the project.
To view or to share the Wise Care for Aging in Place social enterprise campaign, click here.