ABC made a big marketing mistake during the latest episode of "Once Upon a Time," and as the New York Daily News said on Tuesday, video clips of the FUBAR have gone viral. However, actress Ginnifer Goodwin, featured in the promo, took it all in stride as she posted a humorous tweet about it on Monday.
The video of the mistake is embedded. It is a promo for the show's spin-off, "Wonderland," but an awkward one that shows an animated version of the White Rabbit drawing a hole that lines up perfectly with Snow White’s crotch. To make matters worse, Snow White delivers the punch line:
You’re searching for something powerful enough to vanquish the queen.
Powerful privates, indeed. Goodwin, noting the story was first picked up by EW, tweeted:
Dear @EW, it's just a @OnceABC + @WonderlandOUAT crotchover! And I'm not viral.
"Once Upon a Time" and "Wonderland" showrunners Edward Kitsis and Adam Horowitz also responded. Kitsis joked:
I never thought I would have so many emails about Ginny’s vagina. It’s embarrassing, but at the same time, it’s so silly it’s hard to take serious. It’s so obvious that somebody didn’t realize what they were doing.
Meanwhile, Horowitz added:
We’re grateful ABC is spending so much time promoting both shows, but it was an interesting cross-promotion.
"Wonderland" premieres on Thursday, but in a tough time slot at 8 p.m.