This weekend, Crested Butte will be changing its name to the town of "Whatever." As a campaign for Bud Light, they are painting the town blue. Literally, blue. The town council voted to allow Anheuser-Busch, parent company of Bud Light, to use the historic mining town in their ad campaign and create their own party town. Anheuser-Busch is paying $500,000 to "take over" the town and do its thing.
Super Bowl ads and social media have hinted at the "Whatever" campaign and the secret leaked out recently. The idea is simple that people are "up for whatever." This is what the campaign will be trying to capture. Historic, Elk Avenue in Crested Butte will see the likes of celebrities, games of Twister, Bud Light related activities for those individuals 21+, and other fun activities.
The residents of Crested Butte were only made aware of this by the Town Council recently due to the secrecy surrounding the campaign. Some residents are pleased while others are concerned that they were not given a voice and what kind of message are they sending to the youth of Crested Butte.
Either way, this weekend is shaping up to be a weekend of "whatever" in the town of Crested Butte.