Skip to main content
  1. News
  2. Top News

Crest introduces chocolate flavored toothpaste

See also

Crest is catering to chocolate lovers by introducing a new mint chocolate flavored toothpaste, USA Today reported Tuesday, Jan. 28, 2014.

Mint Chocolate Trek, along with two other tempting toothpaste flavors from Crest, will make their way to store shelves the first week of February and will sell for just under $5. Next to the chocolate, look for Vanilla Mint Spark and Lime Spearmint Zest. Shortly after its American debut, Canada should be seeing the new flavors as well.

All three toothpastes are part of Crest’s “Be” line and although the flavors may seem a bit odd for toothpaste, the company admits that the new flavors are aimed at “experiential consumers.”

Crest created the chocolate flavored toothpaste in an effort to bring excitement to teeth brushing time, giving consumers the opportunity to “arouse their senses and energize their brushing routine like never before.”

“It’s a way of reinvigorating interest in a brand. By having a variety of products, they keep consumers from switching,” said Karen Machleit, head of the marketing department at the University of Cincinnati.

Machleit also stated that consumers are always looking for something new and exciting. Well, Crest may have hit the mark – or missed it. While some say it’s brilliant, others just simply say, “Gross.”

Subscribe to receive (spam free) email notification of new Top News articles.

Jennifer Cruz can also be found on Facebook , Twitter, and Google+.

Be sure to check out her other Examiner columns.

Advertisement

News

  • Jar-Jar is more popular than Congress
    A new poll shows Jar-Jar Binks is more popular than Congress
    Video
    Video
  • Missing girl found
    After 9 months of being missing, Abigail Hernandez is back with her family
    US News
  • Tree destroyed by beetles
    A tree meant to honor Beatle George Harrison has been destroyed by beetles
    Top News
  • Mystery flags on bridge
    Mysterious white flags have replaced the American ones on the Brooklyn Bridge
    New York
  • Weird Al album debut
    Weird Al's new album has officially debuted at no. 1
    Music
  • Broncos owner resigns
    Broncos owner Pat Bowlen has resigned due to Alzheimer's
    Sports