Flappy Bird, the irritatingly fun game that dominated the mobile marketplace, was taken down in part to spare players from addiction, creator Dong Nguyen told Forbes. With the popularity of Flappy Bird booming and reports that up to $50,000 a day was being generated through ad revenue, Nguyen made the sudden decision to pull the game, tweeting that he could not "take this anymore."
In speaking with Forbes after a meeting with the deputy prime minister of Vietnam, Nguyen stated that "...it happened to become an addictive product. I think it has become a problem. To solve that problem, it’s best to take down Flappy Bird. It’s gone forever."
Nguyen added that he could not sleep with the craze surrounding the game and since pulling it, he has remained off the Internet and caught up on rest. Nguyen still has games on the iOS market, Super Ball Juggling and Shuriken Block. He told Forbes he would have no problem pulling those games if they turned to the addictive side as well.
Flappy Bird's success was not overnight as the game was released in May of 2013, but the explosion in the game's popularity has raised many eyebrows as Nguyen has been accused in some sectors of using bots to push the popularity and visibility of the game, with suggestions that the game was pulled to avoid further digging.
Whatever the reason, it seems that Nguyen has been able to catch up on some sleep and work on returning to a normal life, which will include developing games. To fill the void, a number of Flappy Bird clones have hit the market, no doubt not as addictive as the original.
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