One of the best things about outlets like Twitter and Google Plus is that they can be organized so that you’re running a smooth operation. You can organize your contacts by creating lists that are beneficial for your marketing campaign.
For example, you could organize your contacts into the following groups:
• Potential Customers
• Trade or Professional Organizations
This makes it easier for you to see what those specific people are saying about you or your brand in separate timelines, instead of just one long timeline. This type of listening allows you to create more effective campaigns because you can see what your audience likes or doesn’t like, and what the current trends are.
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