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Creating a Facebook fan page: the basics

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Here are a few of the basics for creating and launching a Facebook Fan Page.

  • Upload a ‘profile picture’ and ‘cover photo’
    • Profile pictures display at 160x160 pixels – minimum upload size 180x180 pixels
    • Cover photo dimensions: 851x315 pixels – minimum upload size 399x150 pixels
  • Add a short description, copy/paste your website address and any other important links for both images (if someone clicks on each image additional information will easily be displayed)
  • Create a Vanity URL for your page (example: facebook.com/yourbusinessname)
    • Please note: you can only set this once so be very careful what name you choose to use… customize your URL by going directly to this link http://www.facebook.com/username
  • ‘About’ section: use Google friendly keywords describing your page and list your website and social media networks with clickable links
  • Use third-party Facebook apps to add tabs for displaying feeds of your other social media networks (examples: Twitter, YouTube, Pinterest, Instagram)
  • Invite your email contacts to like your page (from the top of the page select ‘Build Audience’… ‘Invite Email Contacts’)
  • Utilize the ‘See Insights’ tool (menu button also located at the top of the page) to view ‘Page Likes, ‘Post Reach’ and ‘Engagement’

A few tips for posting and sharing content:

  • Use URL shorteners to generate clean, short, manageable links for your posts (examples: Bitly, goo.gl)
  • Post consistently incorporating photos/images and video in your content
  • Create photo albums and/or include multiple images in one post
  • Tag people and pages in posts/shares (tag a fan page by typing the “@” symbol and the name until it pops up in a dropdown menu)
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