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Create an inviting home environment through familar favorite scents

Home fragrance brings back memories
Cristine Struble

When a guest enters a home, any homeowner wants to create a welcoming environment. From warm lighting to cozy seating, every item speaks to the family and its personality. Even with the perfect accessories, a home needs to smell fresh, familiar and welcoming. Air Wick Familiar Favorites create that environment.

Air Wick has introduced the line called Familiar Favorites. This line includes three scents that are beloved brands. These scents like Snuggle, Cinnabon, and Baby Magic evoke memories, feelings, and comfort. From a delicious great pulled from the oven to the baby giggles at bath time, these scents can bring a moment to escape from the daily grind.

"Scent has the power to evoke an unique sense of comfort when you surround yourself with fragrances you know and love," said Domenick Tizaiano, Senior Brand Manager, Reckitt Benckiser. We're thrilled to be partnering with three of America's most recognizable and beloved brands for this new collection, so consumers can enjoy the comforting scents they love at home anytime."

Air Wick offers a variety of products using the Familiar Favorites scents. The Air Wick Freshmatic Ultra automatically releases bursts of fragrance throughout the day. After a long day of running the kids around, our home feels inviting and soothing.

In addition to the Freshmatic Ultra, this line is available in the Air Wick Scented Oils. Scented oils are available for earners, Nite light Warner's and double fresh warmers.

Both Air Wick items retail for approximately $5.99 at most major retailers.

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