Crafting a logline is like building a ship in a bottle: the vessel looks cool and sea worthy, and the impact is strong – but the packaging is much smaller than the real thing.
Consider your script and your core story. Undoubtedly there are many nuances to your story, plot twists, supporting B- and C- storylines and lots of character development. But all that info can’t exist in your logline, nor should it.
Your screenplay’s logline should emphasize the most thrilling, dramatic, scary or funny aspect of your story. Your logline must simultaneously simplify and embellish the best parts of your story, not the details or minutia, which you’ve spent years cultivating.
Chances are, your logline will change over time, and then it’ll change some more. And again it will change. Hopefully, it will get better each time and offer some additional insight into your story and the most marketable aspect of it.
And then, you'll rewrite your logline. Again.
============== The PITCH is the thing! ============================
Today was a good day.
It started off with a bang — while looking for something casual to wear I found an old pair of Perry Ellis jeans that I haven’t been able to wear since I stopped smoking and gained lots of weight. On a whim I tried them on, and voila! those suckers slid right up my big ass and I easily fastened them! Even my guayabera shirt draped over my torso with room to spare! Talk about a confidence builder!
I popped three 200 mg tablets of ibuprofen for my ongoing toothache and headed out to the Speed Pitching session at NBCUniversal.
First up: I pitched fellow #RCWD team member Paul’s project to USA Comedy. The idea went over well but both USA and Fox have a similar project already in development with the same title, “Assistants”.
I came in to pitch to USA Network, then at the last minute I thought my idea might be too dark so I wanted to switch to NBC Drama. Turns out USA was booked solid anyway, so I switched. Then the IFTA rep asked the USA guy to stay after to hear my pitch. He did so, and I ended up pitching A Perfect Weapon to both networks.
The response was very good, especially to the video. (If you supported the Indiegogo campaign for A Perfect Weapon, login to the site and check the updates tab to see the video).
USA wanted to know if I had the script ready, and NBC seemed pleased at all the materials I presented – mini bible, pilot synopsis and a printout of all the comments you wonderful people left on my blog!
Marcus bounced some ideas off me for his pitch, “Guidance Counselor,” before going in to pitch to USA Comedy. And my blinding toothache remained a dull annoying whimper until after the pitching was done :)
Since this was a Speed Pitching session, we are supposed to hear something back by early next week. Stay tuned.