Boston is one of the most bike-friendlycities in the nation with breathtaking trails along the Charles River, Boston Harbor and within city limits. But what happens when something not-so-friendly happens to your bike?
Kryptonite, a bicycle lock company based in Boston suburb, Canton, is hoping to crack down on cycle crime through its new identity kit and the power of social media.
According to a recent article on Boston.com, these kits will include a bar code that cyclists can register through an application on their Smartphone and place it on their bike. If the bike is stolen, an alert is sent to online registry, Bike Revolution, and is then broadcasted to Facebook and Twitter.
Calvin Hennick, Globe Correspondent, states, “The system effectively enlists members of the cycling community as watchdogs. Armed with their Smartphones, other cyclists will be able to check whether a stickered bike matching one on an alert is indeed stolen.”
Boston bike enthusiasts are pleased that Kryptonite is taking the proper precautions to crack down on cycle theft within the city. Being one of the best-known bike lock makers in the United States, company officials believe that these stickers will first act as a visual deterrent, preventing the theft from happening in the first place.
As a PR professional, I think it’s quite innovative that Kryptonite is using social media tools to broadcast the theft and make others aware of high-risk areas.
If you’re a bike owner, will you use Kryptonite’s new identity kit to protect your bike from theft?
Comments