To ensure the tens of thousands of spectators attending the upcoming Ultra Music Festival and Sony Tennis Open in Miami have a good wireless experience, we have set up a Cell on Wheels, or COWs, at the sites of both events. The mobile cell sites will provide additional capacity and coverage at each location. We typically deploy mobile cell sites for events that draw big crowds and take place in a specific geographic area, which can result in a spike in wireless network traffic.
AT&T wants to make sure tennis and music fans have a good wireless experience at the tennis tournament at Crandon Park March 18–31 and the music festival at Bayfront Park March 15-17 and March 22-24. In addition to existing cell sites serving the areas, AT&T has set up COWs, or Cell on Wheels, at both Miami locations to help accommodate the additional network traffic anticipated at the events.
AT&T often rolls in mobile cell sites and makes other network upgrades for large crowd-drawing events that generate a spike in network traffic in a specific geographic area. The additional capacity and coverage provided by a COW help bolster voice and mobile Internet performance at the event.
“A key part of our goal to deliver an effortless customer experience is to provide an excellent wireless experience,” said AT&T Florida President Marshall Criser, lll. “These two annual events combined draw tens of thousands of spectators. The mobile cell sites we’ve set up at each location will help us provide a much better mobile Internet experience under those conditions.”
AT&T continues to drive innovation and investment in South Florida to deliver a superior wireless experience. In 2012, the company added additional capacity to hundreds of cell sites from Key West to Vero Beach to enhance voice and data connectivity; activated eight cell sites to expand mobile Internet coverage; completed several Distributed Antenna System (DAS) projects at key venues, including Sun Life Stadium, to maximize coverage and speed where traditional coverage methods are challenging; and rolled out 4G LTE in parts of Miami, Fort Lauderdale, West Palm Beach and Key West and the Florida Keys.
“We are proud of the investments AT&T is making to its wireless network, and we look forward to it helping to make the events even more memorable for everyone," said Kathy Susnjer, executive director, Key Biscayne Chamber of Commerce. “
No matter what your taste in events, you’ll be connected at these venues. Have fun, stay safe and stay connected, guys and gals.