Cowboys' video board: The giant scoreboard that hangs from the Dallas Cowboys’ AT&T Stadium in Arlington, Texas is getting some additional attention this week. A Dallas punt in their preseason game Saturday nailed the scoreboard, causing a re-punt, which then conceded a touchdown to the Cincinnati Bengals. USA Today’s Aug. 25 article has video of the punt.
The 175-foot behemoth board bounced the punt back onto the field. By rule, a re-kick was needed. New to the NFL rule book, based largely on incidents where the ball strikes the jumbotron, remote line cameras or other objects, is the ruling that time is put back on the clock.
Previously, a re-kick was still required, but time was allowed to run off the play clock.
In Saturday’s game, Cowboys punter Chris Jones put a little too much "oomph" into his punt, putting the ball straight into the video board. The punt still went a respectable 47 yards. On the do-over, Bengals return man Brandon Tate scored a 75-yard touchdown.
The video board is 90 feet over the field of play, but this is now the second time a kick has nailed it. In August of 2009, a Tennessee Titans’ kicker also hit the Cowboy's board. At least the fans were able to clearly see the replay of the opposing team's TD this time around.
Both games were only preseason, and so not much has been made of the incident. In the micro-managed realm of NFL rule minutiae, it would be quite interesting to see the reactions if an incident like this were to occur in a regular season NFL game.