Early last week, Rachel Zoe hosted a launch event in SoHo for COVET Fashion, a cool app for styling looks from an assortment of fashion brands. In addition to Rachel Zoe, other notable guests in attendance included Roger Berman, Monica Botkier, Mara Hoffman, Kristin Laliberte, Rebecca Minkoff, Miguelina Gambaccini, Jeffrey Tseng, and Blair Ethington. Covet Fashion, which is compatible with the iPhone and the iPad, lets you create a variety of unique looks that people can then vote on to win amazing prizes. It even gives you links to where you can purchase the pieces you put together. The event did a great job of introducing the app to fashion insiders.
In addition to being able to navigate through the app, guests had the opportunity to get their hair braided by DreamDry, see a visual artist design unique Covet Fashion iPad covers, and peruse a real-life “Dream Closet” that featured pieces from Covet Fashion. What a fantastic concept that’s perfect for the fashionista!