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COVERGIRL brand teams up to cater to female fans of the National Football League

Female NFL fans now have a new way to express themselves courtesy of COVERGIRL "fanicures"
Female NFL fans now have a new way to express themselves courtesy of COVERGIRL "fanicures"
COVERGIRL/Proctor & Gamble

Professional football in the United States has traditionally been a male-dominated sport, but the past decade has shown that more and more female fans are getting involved. With female fans setting new trends, COVERGIRL Cosmetics has teamed up with the NFL as their official Beauty Sponsor. Not only is COVERGIRL offering female fans the opportunity to beautify themselves in their favorite team's colors and logos, but they will be holding official NFL COVERGIRL “fanicures" at several NFL games.

“If you’ve ever tailgated or been to an NFL game, you understand the passion and emotion that goes into being a fan – it’s not just about the competition on the field on game day, but also the rivalries in the stands, at home, with friends or even around the office water cooler,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “As an iconic American brand, it made perfect sense for COVERGIRL to team up with the NFL in support of America’s favorite pastime, empowering women with a fun, new way to showcase their spirit. Being a fan can be a beautiful thing!”

Beginning Thursday, September 5, COVERGIRL will offer team-customized nail polish bundles online. Female fans of the NFL are able to choose from team-specific products to create their favorite look. COVERGIRL also encourages female fans to share the looks they create with the products via social networking and through their website.

Additionally, COVERGIRL will visit NFL stadiums, setting up "style lounges" at select home games inside the stadium in NFL Style Lounges and outside at individual stations. The "fanicures" willl be offered in the Style Lounges at the following NFL home games: Atlanta Falcons (9/29), Chicago Bears (10/6), Houston Texans (10/13), Jacksonville Jaguars (10/20), Philadelphia Eagles (10/27), Dallas Cowboys (11/3), New York Giants (11/10), Denver Broncos (11/17), Arizona Cardinals (11/24), and Tennessee Titans (12/15). Aboard a mobile manicure station, the COVERGIRL bus will be available at the following home games: Cincinnati Bengals (9/16), Dallas Cowboys (9/22), New York Giants (10/6), Chicago Bears (10/10), Minnesota Vikings (10/27), New England Patriots (11/3) and Baltimore Ravens (11/10).

“This unique collaboration will bring new meaning to wearing your team’s colors,” said Rhiannon Madden, the NFL’s Director of Apparel. “We are thrilled to be teaming up with COVERGIRL to celebrate our female fans with another innovative way to combine their passions for football and style.”

Pittsburgh Steelers fans will be able to visit the COVERGIRL "fanicures" stations on September 16 when the Steelers face off against the Bengals in Cincinnati and on November 3 when the Steelers visit the Patriots.

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