It's Super Bowl TV ad season, and voters will decide the content of at least one ad. As news.com.au reported on Friday, depending on a vote, viewers will get to see retired soccer star David Beckham #covered or #uncovered.
The video (embedded) asking viewers to vote was originally posted to YouTube on Thursday.
The ad, scheduled to be aired during the Feb. 2 Super Bowl XLVIII, is for his David Beckham line of clothing for retailer H&M. The video is a preview of the ad, in which Beckham is accidentally locked out of a photo shoot -- on a rooftop -- wearing only his underwear.
With no way back in, Beckham is forced to improvise -- including ziplining. H&M says that he does all his own stunts in the ad, which will culminate in one of two ways -- either with Beckham clothed or unclothed, depending on the results of the vote.
Naturally, the ad will be appropriately censored for television.
Voting is slated to start on the H&M website, hm.com, on Monday, Jan. 27 and run through 11:59 p.m. EST on Feb. 1. Beckham himself will appear at the H&M store in Times Square on Feb. 1, the day prior.
On that day, fans can either try to get his autograph or vote on iPads with customized software.